Why Rental Properties Might Be the Worst Investment for Agents

by | Apr 22, 2025 | Real Estate Coaching

It’s the “go-to plan” for broke agents who don’t know any better.

You hear it all the time:

“I just need to get a few rentals under my belt.”
“That’s my retirement plan—passive income.”
“I want to start building wealth, so I’m looking for a duplex.”

If you’re a real estate agent over 60, chances are you’ve thought the same thing. Maybe you even own a few rentals already.

But here’s the truth nobody wants to say out loud:

For most agents, rental properties are not a wealth-building plan. They’re a slow, expensive trap.

And if you’re in your 60s or 70s, thinking that buying a couple of fixer-uppers is going to save your retirement… you’re playing the wrong game.

Rental Properties: The Fantasy vs. The Reality

The fantasy goes like this:

  • You buy a rental
  • You collect monthly checks
  • You build equity
  • You live off the cash flow
  • You never have to hustle again

Sounds good on paper.

But here’s what usually happens instead:

  • Tenants trash the place
  • You get late payments, no payments, or eviction nightmares
  • You’re fixing toilets at 10 PM or fielding calls from a property manager who’s just as clueless
  • Your “cash flow” disappears into roof repairs, HVAC replacements, and new carpet
  • You’re buried in property taxes, insurance, and stress

That’s not passive income. That’s just another job.
And not a fun one.

Let me ask you this:
Do you really want to spend your golden years chasing down rent checks, dealing with broken plumbing, or getting calls about a raccoon in the attic?

Of course not.

So why are so many agents still clinging to this idea?

Because It’s the Only Strategy They’ve Ever Heard

The average agent thinks “wealth building” means either:

  1. Selling more homes
  2. Buying rentals

Most are too tired for #1  and blindly committed to #2 without ever asking if it actually works.

You got into real estate to build a better life.
But now you’re stuck trying to build your freedom using the same tired model that’s left thousands of other agents broke, burned out, and buried in maintenance requests.

There are better ways.

You Need Income That Doesn’t Depend on Doors, Deals, or Drama

Real wealth for agents comes from systems that:

  • Generate consistent, predictable income
  • Don’t require you to be “on” 24/7
  • Work whether or not you’re showing homes
  • Can scale without scaling your stress

Rental houses don’t give you that.
Smarter business models do.

Imagine earning more by doing less.
Imagine a system that attracts better clients, closes faster, and builds residual income—without tenants, toilets, or midnight emergencies.

It’s not a dream. It’s just a better strategy.

You’re Not Too Late—You’re Just Following the Wrong Map

You don’t need 10 properties to get secure.
You don’t need to be a landlord in your 70s.
And you sure as heck don’t need the stress.

What you need is a real plan—one that pays you for what you already know how to do, and sets you up to stop hustling without going broke.

Click here to get on Greg’s Priority List.

We’ll show you the smarter, safer, saner way to build real wealth in this business—without taking on a second career as a part-time plumber and full-time babysitter.

Because unless you love broken appliances and eviction court…
It’s time to stop pretending rental houses are the answer.

To your unstoppable success,

Greg Luther

Private Invite for You!

As a loyal fan of Greg Luther

You now have the opportunity to join his Inner Circle Coaching Group and get on the inside to grow your business!

Join Greg's Email List for Invites To Upcoming FREE Trainings!

Subscribe To Greg's YouTube, Free Trainings Posted Daily!

Follow Greg On Facebook for Regular LIVES & Chat With Us!

Follow Greg On Facebook for Regular LIVES & Chat With Us!