If you’re relying on referrals to grow your business, You’re playing a dangerous game.
I see it all the time—agents who think if they just“do a great job,” their past clients will flood them with new business.So they waste time “checking in,” sending holiday cards, pretending they care about their clients’ dog’s birthday—all in the desperate hope that someone, somewhere, will throw them a bone.
And then what happens?
Nothing.
Because referrals are the most unpredictable, unreliable, and inconsistent way to grow a business.
If your entire strategy is “hoping” someone sends you a deal, you don’t have a business—you have a waiting game.
Agents who rely on referrals always end up…
- Overloaded and overwhelmed when a few deals randomly roll in.
- Panicked and broke when the pipeline runs dry.
And let’s be honest—even when you do get a referral, is it ever really your ideal client?
Most referrals are:
- Tire kickers who aren’t serious.
- Bargain shoppers looking for a discount.
- High-maintenance clients who waste your time.
And that’s assuming you even get the referral in the first place.
Because at the end of the day, referrals don’t work on your schedule.
You have no control over when they happen, who they bring in, or if they’ll even close.
The top agents in this industry aren’t sitting around, waiting for past clients to “think about” sending them a deal.
They don’t rely on luck, hope, or someone else deciding when they get paid.
They create a business that generates clients on demand—without waiting for permission.
- They control their own lead flow – so they never wake up wondering where their next deal is coming from.
- They build systems that follow up automatically – so they close more deals with less effort.
- They attract high-quality buyers and sellers – instead of chasing down time-wasters.
- They position themselves as the ONLY logical choice – so clients come to them ready to do business, instead of shopping around.
Most agents claim they want a predictable business—one where they know exactly how much they’re bringing in next month, next quarter, and next year.
But instead of doing what actually works, they keep:
- Chasing past clients like an ex who won’t call back.
- Wasting hours on “networking events” that never lead to real business.
- Sending out “Just checking in!” emails that get ignored.
And then they wonder why they’re always scrambling for the next deal.
You can’t scale a business on referrals alone.
They’re nice to have, but they should be the icing on the cake—not the entire meal.
If you don’t have a marketing system that predictably brings in leads, appointments, and closings every single month, you’re setting yourself up for a lifetime of stress, uncertainty, and financial instability.
The agents who win in this industry aren’t the ones waiting for business.
They’re the ones who control it.
Click here now and take the first step toward a real business—one that works for YOU.
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To your unstoppable success,
Greg Luther
