Dear Friend,
Let me ask you a question…
How many deals have slipped through your fingers simply because you couldn’t get the client to say YES?
You showed them the perfect house.
You laid out the best marketing plan.
You followed up religiously.
But still… crickets.
Here’s the truth most agents don’t want to admit:
Real estate isn’t about homes. It’s about persuasion.
If you can’t convince buyers and sellers to take action, you’ll spend your career grinding for scraps while watching top agents close deal after deal.
But here’s the good news—persuasion isn’t about being pushy. It’s about understanding what makes people tick and guiding them to make the decision they already want to make.
I’m about to show you the same persuasion tactics I’ve taught thousands of top agents—the ones that help them close deals faster, with less resistance, and without feeling like a sleazy salesperson.
Let’s dive in.
Tactic #1: Use the Power of “Because”
This might sound simple, but it’s backed by psychology.
Studies show that when you give people a reason—even a simple one—they’re far more likely to agree with you.
For example:
- Instead of saying, “We should make an offer today,” say, “We should make an offer today because homes like this are going fast.”
- Or, “Let’s price your home at $475K because it positions us perfectly against competing listings.”
That one word—“because”—makes your suggestion feel logical and thought-out, which makes clients more likely to follow your lead.
Tactic #2: Frame the Decision as a Limited Opportunity
People fear loss more than they value gain.
This is why “limited time offers” and “only 3 left” work so well.
In real estate, you can use this principle ethically by highlighting scarcity and urgency:
- “This is the only home in this neighborhood with a pool in this price range.”
- “I just showed this house to another couple this morning who seemed really interested.”
- “We’ve had 12 showings already this week—if you want it, now’s the time to act.”
You’re not pushing. You’re guiding them to act before the opportunity slips away.
Tactic #3: Use Social Proof
No one wants to feel like they’re the only one making a big decision.
That’s where social proof comes in.
Show your buyers and sellers that others have been in their shoes and made the right decision:
- “I had another client in a similar situation who sold their home for $15K over asking using this exact strategy.”
- “Most buyers I work with in this area make an offer within 48 hours—especially when homes are moving this fast.”
When people see that others have trusted you and succeeded, their guard goes down and they’re more likely to say yes.
Tactic #4: Give Them the Illusion of Choice
One of the oldest persuasion tricks in the book—give people choices, but only ones that lead to a “yes.”
For example:
- “Would you like to schedule the open house for Saturday or Sunday?”
- “Would you rather write the offer at $490K or go in at full asking to strengthen your position?”
This method gives clients control while nudging them toward the outcome you want.
They feel empowered—and you get the result.
Tactic #5: Address Objections Before They Come Up
You already know the common objections:
- “We want to think about it.”
- “We’re not sure if the timing is right.”
- “I’m not sure this is the right price.”
Top agents don’t wait for these objections—they tackle them before the client brings them up.
For example:
- “I know you want to think it over, but homes like this don’t stay on the market long. Waiting could cost you the deal.”
- “Many of my sellers worry about timing, but that’s why I have a strategy in place to ensure you can buy and sell without stress.”
When you address objections upfront, you remove the mental roadblocks that stop clients from moving forward.
Here’s What Happens When You Use These Persuasion Tactics:
- Buyers make decisions faster—with less back-and-forth.
- Sellers trust your guidance and list with confidence.
- You close more deals without feeling pushy or salesy.
And most importantly? You make more money in less time.
I’ve taught these exact tactics to thousands of agents—and I can show you how to use them to close more deals and boost your income.
If you’re ready to take your business to the next level, I’m inviting you to join my Priority List.
This is where agents discover how to stop struggling and start closing deals faster—with less resistance.
Spots are limited, so if you’re serious…
CLICK HERE to join my Priority List and master the art of persuasion that gets more buyers and sellers to say YES.
To your unstoppable success,
Greg Luther
