Dear Friend,

Let me ask you a question…

How do you get a complete stranger to trust you before you even shake their hand?
Because, let’s face it, in real estate, trust is everything.

• Buyers aren’t going to choose you to help them make the biggest purchase of their life if they don’t trust you.
• Sellers won’t hand over their most valuable asset if they think you’re just another “average agent.”

The problem?

Most agents try to build trust AFTER they meet the client.

They show up at the listing appointment, start explaining their process, share some stats, and hope the seller feels good about them.

But here’s the truth…

By the time you walk through that door, the client has already decided if they trust you or not.

The best agents—the ones who consistently land listings and close deals—build trust before they even meet the client.

And today, I’m going to show you exactly how to do it.

Step 1: Build a Strong Personal Brand

People don’t hire logos. They don’t hire brokerages.

They hire YOU.

Which means your personal brand needs to:

• Showcase your expertise.
• Highlight what makes you different.
• Create an emotional connection.
  

The goal? To make people feel like they know you before they ever meet you.

Here’s how to do it:

• Use consistent, professional photos across all platforms (website, social media, email signature). No blurry selfies from your last vacation.
• Craft a compelling bio that shares who you are, what you do, and WHY you do it. Make it personal. Talk about your passion for helping families find their dream homes or your commitment to getting sellers top dollar.
• Show your personality. Post about your favorite coffee shop, your dog, or your latest adventure. People want to work with someone they like, not a faceless agent.

When people feel like they know you, they’ll naturally start to trust you.

Step 2: Use Social Proof Everywhere

You can talk about how great you are all day long—but nothing builds trust faster than hearing it from someone else.

That’s the power of social proof.

It’s why we read reviews before buying something on Amazon. It’s why we check Yelp before trying a new restaurant.

In real estate, social proof is your secret weapon.

Here’s how to use it:

• Client Testimonials: Don’t just stick them on your website and forget about them. Share them on social media. Include them in your email signature. Mention them in listing presentations.
• Video Reviews: A happy client on video talking about how you sold their home in 5 days for $20K over asking? That’s GOLD.
• Case Studies: Share stories of specific clients and how you helped them overcome obstacles to buy or sell. Stories build emotional connections and trust.

The more you can show proof that you deliver results, the easier it is for new clients to trust you.

Step 3: Position Yourself as the Expert

People trust authority figures. It’s why we listen to doctors, lawyers, and financial advisors.

If you want clients to trust you, you need to position yourself as the expert in your market.

Here’s how:

• Create Valuable Content: Write blog posts, film short videos, or post on social media about topics your clients care about. Example: “5 Mistakes Sellers Make When Pricing Their Home” or “Top Neighborhoods for First-Time Buyers in [Your City].”
• Host Free Workshops or Webinars: Teach first-time buyers how to navigate the market or show sellers how to prep their home for sale. Giving away value for free builds massive trust.
• Get Featured: Reach out to local newspapers, magazines, or podcasts and offer to share your real estate expertise. Being featured positions you as the go-to authority.
  

The goal here is simple—when someone thinks about real estate in your area, your name pops into their head.

Step 4: Consistency is Key

None of this works if you’re invisible.

To build trust before you even meet a client, you need to show up consistently.

• Post on social media regularly.
• Send out helpful emails or newsletters.
• Stay top of mind without being annoying.

Because here’s the thing—clients aren’t going to trust the agent they heard from once six months ago.

They’re going to trust the one who’s been consistently showing up, providing value, and positioning themselves as the expert.

Here’s What Happens When You Build Trust Before You Meet the Client:

• You walk into listing appointments with the deal already half closed.
• Buyers and sellers feel confident choosing you—before you even pitch yourself.
• You close more deals with less effort.
  

And the best part? You stop competing on price and start competing on value.

If you want to learn how to build this kind of trust—and use it to close more deals faster—I can help.

I’m opening spots on my Priority List, where agents learn how to:

• Build powerful personal brands that attract clients.
• Leverage social proof to gain instant trust.
• Position themselves as experts in their markets.
  

If you want in, don’t wait—these spots go fast.

CLICK HERE to join my Priority List and start building instant trust with clients—before you even meet them.

To your unstoppable success,

Greg Luther