by Greg Luther | Apr 10, 2025 | Real Estate Coaching
It’s not about the property—it’s about the positioning. Dear Friend, You’ve probably heard this one before: “The house is too dated.” “Buyers want move-in ready.” “This one’s going to be a tough sell.” That’s what most agents say when they walk into a house with green...
by Greg Luther | Apr 8, 2025 | Real Estate Coaching
The truth hurts… but not as much as running out of money. Dear Friend, Let’s have a real conversation. Not the polite, sugar-coated version you hear at real estate conferences. Not the Instagram-filtered version that shows off big closings and fancy lockbox selfies. I...
by Greg Luther | Apr 3, 2025 | Real Estate Coaching
Most agents keep taking bad deals because they’re broke… not because they’re busy. Dear Friend, Let’s be honest. You’ve had clients you wish you could have walked away from. The ones who drain your energy, fight you on every detail, ignore your advice, call at all...
by Greg Luther | Mar 27, 2025 | Real Estate Coaching
Dear Friend, Let me ask you a question… How do you get a complete stranger to trust you before you even shake their hand? Because, let’s face it, in real estate, trust is everything. Buyers aren’t going to choose you to help them make the biggest purchase of their...
by Greg Luther | Mar 25, 2025 | Real Estate Coaching
Dear Friend, Let me ask you something… When was the last time one of your listings sparked a bidding war? I’m talking about buyers falling over themselves, making offers above asking, waiving contingencies, and begging your seller to accept their deal. If that sounds...
by Greg Luther | Mar 20, 2025 | Real Estate Coaching
Dear Friend, You didn’t get into real estate just to sell houses. Sure, closings and commissions are great—but deep down, you got into this business because you saw the opportunity to build real wealth and create a life of freedom and security. Yet, if you look...
