You’ve spent your career working hard, closing deals, and making a good living. You’ve seen the ups and downs of the market. You know the hustle inside and out.

And yet—if you’re honest with yourself—you don’t have the financial security you should have by now.

You’re not alone.

Most agents, even after 20, 30, or 40 years in the business, never escape the commission trap. They keep grinding, keep chasing deals, keep telling themselves they’ll figure it out later.

Then one day, “later” is here. And they realize they have no real plan, no real assets, and no real way out.

The cold, hard truth?

Most real estate agents die broke.

I don’t say that to be dramatic—I say it because it’s true.

Look around. How many agents in their 60s and 70s are still hustling for the next commission check because they have to, not because they want to?

It’s not because they weren’t good agents. It’s not because they didn’t work hard. It’s because they played the game wrong.

And if you don’t change the way you’re running your business, you could find yourself on the same path.

The Biggest Lie You Were Told About Real Estate

For decades, agents have been fed the same lines:
Sell more houses.
Make more commissions.
Work hard.
And eventually, you’ll be set.

Except that’s a complete lie.

If that formula actually worked, every agent with 20+ years in the business would be sitting on a pile of wealth, working only if they wanted to and enjoying life on their terms.

But that’s not what’s happening, is it?

Instead, you see agents still grinding, still “just one deal away” from financial peace of mind, still terrified of what happens if the market shifts.

Why?

Because they never built anything beyond a paycheck-to-paycheck existence.

They never created real wealth.

Most agents think, “I just need to sell more houses, and I’ll be fine.”

Wrong.

If your entire business relies on you working every day to generate income, then you don’t have a business—you have a high-stress job with no retirement plan.

This is why so many agents are still selling homes in their 70s and even 80s.

Not because they want to.

Because they have to.

Whenever I talk to agents about building real wealth, they almost bring up rental properties. Makes sense. It’s a wealth-building strategy most agents understand. Just like a car salesman assumes flipping cars is the way to make money, real estate agents think owning rentals is the best investment they can make.

Sure, it sounds good in theory. But in practice?
It’s slow.
It’s a massive headache.
It’s risky.

And it doesn’t give you the freedom you’re looking for.

There are far better ways to create real financial security—ways that don’t involve dealing with tenants, repairs, and 3 a.m. plumbing emergencies.

The agents who retire wealthy don’t do it by selling more houses. They don’t do it by riding the commission rollercoaster their entire lives. And they definitely don’t do it by buying up rental properties.

Instead, they build multiple streams of income.

They invest in income-generating assets (not rental hous

They structure their business to work for them, instead of constantly working in it.

They have a real exit plan—so they aren’t stuck grinding it out forever.

The truth is, the hustle doesn’t get easier as you get older.

The energy it takes to chase every deal today is not the same as it was when you were 30 or 40. And it’s not going to magically improve over the next decade.

That’s why you need to start making the right financial moves now.

Not later. Not “someday.”

Because if you don’t, you’ll find yourself 10 years down the road, still grinding, still searching for that next commission check, still wondering where all your money went.

I share no-BS insights like this regularly—real strategies that help real estate agents stop living deal-to-deal and start creating actual financial security.

If you want to be in the know, CLICK HERE to join my list.

You’ll gain access to strategies that top agents use to escape the commission treadmill and finally get ahead.

Because if you’re still doing the same thing you’ve always done, don’t be surprised when you end up exactly where you are right now—just older and with fewer options.

Get the insights. Start making the right moves now.

And take action today.

To your unstoppable success,

Greg Luther